Master of Business Administration: Marketing Concentration

Cornerstone Courses: 15 credit hours

ACTG 500

Accounting Concepts and Applications

BMGT 500

Principles of Management

COMM 500

Management Communication

FINA 500

Money, Banking and Financial Markets

STAT 500

Statistics for Managers

Core Courses: 15 credit hours

ACTG 511

Financial Statement Analysis for Managers (Prerequisite: ACTG 500)

BMGT 510

Legal Environment for Business

ECON 510

Managerial Economics

IMSC 500

Information Technology Management

MKTG 511

Advanced Marketing Management

Concentration: 12 credit hours (choose 4 courses)**

MKTG 510

Electronic Commerce

MKTG 520

Consumer Behavior

MKTG 521

Marketing Research (Prerequisite: MKGT 520)

MKTG 522

Business Ethics and Society

MKTG 523

Advertising and Sales Promotion

MKTG 524

Internet Marketing (Prerequisite: MKGT 510)

MKTG 525

Marketing High Technology (Prerequisite: MKGT 510)

MKTG 598

Directed Research

MKTG 599

Marketing Project (Prerequisite: MKGT 598)

** In selecting concentration courses, students are advised to consult with the Chair of the Marketing Department.