Master of Business Administration: Marketing Concentration
Cornerstone Courses: 15 credit hours
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ACTG 500 |
Accounting Concepts and Applications |
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BMGT 500 |
Principles of Management |
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COMM 500 |
Management Communication |
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FINA 500 |
Money, Banking and Financial Markets |
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STAT 500 |
Statistics for Managers |
Core Courses: 15 credit hours
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ACTG 511 |
Financial Statement Analysis for Managers (Prerequisite: ACTG 500) |
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BMGT 510 |
Legal Environment for Business |
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ECON 510 |
Managerial Economics |
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IMSC 500 |
Information Technology Management |
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MKTG 511 |
Advanced Marketing Management |
Concentration: 12 credit hours (choose 4 courses)**
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MKTG 510 |
Electronic Commerce |
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MKTG 520 |
Consumer Behavior |
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MKTG 521 |
Marketing Research (Prerequisite: MKGT 520) |
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MKTG 522 |
Business Ethics and Society |
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MKTG 523 |
Advertising and Sales Promotion |
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MKTG 524 |
Internet Marketing (Prerequisite: MKGT 510) |
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MKTG 525 |
Marketing High Technology (Prerequisite: MKGT 510) |
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MKTG 598 |
Directed Research |
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MKTG 599 |
Marketing Project (Prerequisite: MKGT 598) |
** In selecting concentration courses, students are advised to consult with the Chair of the Marketing Department.